20 Best Affordable Swimwear Brands in 2024

Cupshe

Rib Mineral Wash Scoop Neck Top & Hipster Bikini Set

Buy Now $27.99

Whether you’re looking for one-shoulder strapped tops, triangle tops, scoop necks, stretch, and everything in-between, Cupshe has it. Even better, they sell swimsuit sets where you can get two pieces for the typical price of one at other outlets. This ribbed scoop neck set has the perfect amount of stretch so you’ll get a customized fit as soon as you slip it on without even trying. The best part?

Shipping and returns: free within 30 days

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Cupshe is a STYLECASTER sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Pros

Easy returns
Cons

Sold as a set, which may be difficult if you’re two different sizes
Abercrombie & Fitch

Wide Strap Twist Continuous Underwire Bikini Top
On Sale 29% off

$39 Buy Now

Your favorite store is officially cool again, courtesy of a killer swimwear collection that makes me want to book a vacation like, right now. All of Abercrombie & Fitch’s suits are covered in dainty floral patterns or playful gingham checks, so you’ll feel as if you stepped out of a Victorian-era romance novel in one of these pieces. This twisted bikini top might not have a pattern on it, but it sure is absolutely adorable.

Shipping and Returns: free shipping over $99, $7 fee returns
Pros

Multiple color options of one style
Cons

Sizes sell out quickly
Amazon

Image Credit: Amazon.

Pink Queen Women’s High Waisted Bikini Set Two Piece Swimsuit

$30 Buy Now

If you need a suit to arrive, like, yesterday, Amazon is the place to shop. With Prime next-day shipping you can get bathing suit options in your hands faster than you can say “I need an Uber to the airport.” My favorite thing about shopping at Amazon is that when you find a style you like, you can grab it in multiple different colors, like with this skirt set that comes in 11 different colors.

Shipping and returns: free
Pros

Fast shipping

Multiple color options
Cons

Can’t mix and match sizes
Zara

Image Credit: Zara.

Contrast Metal Trim Top

$35.90 Buy Now

Zara’s slew of cute suits are all priced under $100, so you can’t go wrong when choosing from one of its fun colors or styles. Just like the retailers’ ready-to-wear collections, it always has all the trendiest colors and silhouettes in stock. At the moment, I’m going absolutely wild for this vibrant one-piece. It looks like it’d cost hundreds of dollars, except it’s only $48.

Shipping and returns: $6.95 shipping, $4.95 returns
Pros

Can return for free to Zara stores
Cons

Styles sell out quickly
H&M

Image Credit: H&M

Padded Bikini Top

$20 Buy Now

H&M has long been my go-to when I’m on the hunt for an affordable bikini that I want to keep in my collection for years to come. Why? Because its styles are always timeless and they are so, so easy to wear. Take, for example, this bikini top that’s super cute.

Shipping and returns: free over $60 or if you’re a member
Pros

Less than $25 per piece
Cons

Less extensive size range
Target

Image Credit: Target.

Women’s Ruffle Strap Bralette Bikini Top – Wild Fable™
On Sale 28% off

$13 Buy Now

Wild Fable is just one of several amazing (and affordable) swimwear brands at Target. The size range for all of their bikinis is modeled off of bra cup sizes, so you’re basically guaranteed to find a suit that fits you perfectly this summer. This light blue bikini top provides a little extra coverage on top and is available in sizes XXS-3X.

Shipping and returns: $5.99 or free with orders over $35
Pros

Frequent sales

True to size
Cons

Styles sell out quickly
Aerie

Image Credit: Aerie.

Cut Out One Piece
On Sale 60% off

$24 Buy Now

You probably already love Aerie for its workout gear but do not sleep on its swimwear selection. Check out this cut-out one-piece that’ll look so cute with whatever accessories you decide to go with. We’re envisioning either chunky gold jewelry or dainty pearl and bead pieces. Also, can we talk about this gorgeous color combo?

Shipping and returns: free shipping over $75, free returns
Pros

Frequent sales

Great rewards program (sign up)
Cons

Styles sell out quickly
PrettyLittleThing

Image Credit: PLT.

Cream Hammered Trim Bandeau Bikini Top
On Sale 43% off

$17 Buy Now

Let’s get one thing straight—PrettyLittleThing’s bikinis are straight fire. Whatever style you’re looking for, they most likely have it in a ton of colors—from sexy string bikinis to options with editorial cutouts or blingy gemstones. This bikini top with metal embellishments looks like it costs way more than it actually does. Where else can you find a swimsuit on sale for under $20?

Shipping and returns: $6.99 shipping and returns
Pros

Frequent sales
Cons

Very small sizing
Mango

Image Credit: Mango.

Leopard Bikini Top

$39.99 Buy Now

If you’re looking for a no-fuss swimwear selection that you know is going to look great IRL, Mango should be on your must-shop list. The celebrity-adored brand is so affordable anyways, but its swimwear collection is seriously good, too. The clothing company is known for its minimal aesthetic and basics. The leopard bikini top matches the brand’s vibe to perfection.

Shipping and returns: free over $50, free returns
Pros

Unique styles
Cons

Limited size range
ASOS

Image Credit: ASOS.

Scallop Bikini

$32 Buy Now

ASOS has tons of affordable brands on its site, but I wanted to highlight its in-house brand, ASOS Design. Most of the suits in the line are priced at under $50 and come in easy-to-shop sets so you can buy both pieces in one purchase. Prepare to literally glow in this bright white scalloped bikini top. It’s rare to see designs like this, so scoop it up ASAP.

Shipping and returns: free shipping and free returns within 14 days
Pros

Can mix and match sizes
Cons

Sizes sell out quickly
Blackbough

Image Credit: Blackbough.

Candiace Ruffled Bottoms

$55 Buy Now

I love shopping at Blackbough for styles that look designer but are half the cost, like this floral ruffled number that comes in so many different styles and colors. I have found they are pretty true to size, but if you have a larger bum like me, you might want to size up for extra coverage.

Shipping and returns: free shipping over $120, 30-day exchange or store credit only
Pros

Designer-inspired styles
Cons

Can’t return; only exchanges
Pacsun

Image Credit: Pacsun.

Floral Triangle Top
On Sale 20% off

$24 Buy Now

You might have slept on Pacsun since you were in high school, but the brand actually has so many cute and affordable swimwear options, like this adorable floral set. Each piece is typically around $30 each and items frequently go on sale.

Shipping and returns: free over $50, returns within 30 days
Pros

Most items under $30
Cons

Limited size range
Victoria's Secret

Mix & Match Full-Coverage Bikini Top
On Sale 46% off

$27 Buy Now

Victoria’s Secret has higher listing prices, but they are quite literally always having sales. You can currently scoop up a variety of swimsuits in so many different colors for 50 percent off, like this lace back top with full front coverage.

Shipping and returns: free
Pros

Frequent sales

Easy returns
Cons

Many suits are unlined
Calzedonia

Image Credit: Calzedonia.

Triangle Slide String Swimsuit Top New York
On Sale 76% off

$12 Buy Now

Calzedonia is, perhaps, most famous for its lingerie and leg wear like tights and leggings, but they also have an impressive swimwear range that frequently goes on sale. Grab this triangle top for just $12 now.

Shipping and returns: free with orders over $60, free returns for Calzedonia Lover members
Pros

Different ways to wear most items
Cons

Limited size range
Old Navy

Scoop-Neck Bikini Swim Top
On Sale 48% off

$11.99 Buy Now

The best part about shopping at Old Navy has to be the size range. You can grab most styles in XS through 4X and yup, there are ALWAYS sales. This lime green textured top has the perfect amount of coverage for larger busts and has adjustable straps so you can always get the perfect fit.

Shipping and returns: free with $50 minimum, free returns
Pros

Impressive size range
Cons

Styles sell out quickly
Lively

Image Credit: Lively.

Plunge Bralette & Bikini Swim Bundle
On Sale 70% off

$27 Buy Now

This blue and white striped bikini set has the unfortunate side effect of making me wanna book a summer trip to the Italian Amalfi Coast, no matter what the cost! Thank goodness I’ll at least save some dough on my swimsuit purchases.

Shipping and returns: free shipping over $60, no returns
Pros

Chic designs
Cons

Final sale only
Forever 21

Image Credit: Forever 21.

Floral Print String Bikini Bottoms
On Sale 0% off

$12.99 Buy Now

Don’t sleep on this brand you may or may not have shopped since you were in high school. They’re great if you’re in a pinch and need extra swimwear options at an affordable cost for your next beach trip. This green and floral print is soooo cute and will run you just under $13.

Shipping and returns: free shipping over $50, no returns
Pros

Frequent sales
Cons

Limited size range
Hollister

Image Credit: Hollister.

Curvy Ribbed Underwire Bikini Top
On Sale 0% off

$34.95 Buy Now

I love brands like Hollister when you need a different cut of suit that strays from the traditional straight-line silhouettes you find at most retailers. The brand offers curvy styles, like this curvy top that’s on sale now for 20 percent off.

Shipping and returns: free shipping over $59, returns in 30 days
Pros

Multiple prints in each style
Cons

Styles sell out quickly
J.Crew

Image Credit: J.Crew

J.Crew Triangle Bikini
On Sale 55% off

$29.50+ Buy Now

Believe it or not, the preppy fashion brand you know and likely love has some affordable swimwear options, including this classic triangular bikini that’s currently up to 55 percent off. Shop it in a range of colors and sizes (XXS through 3X) like this bright blue shade that will instantly pop.

Don’t overlook the retailer’s extensive swimwear offerings; you’ll find a ton of options marked down right now, from one-pieces and bikinis to strapless tops you can mix and match with an array of bottoms.

Shipping and returns: free within 30 days
Pros

On sale

Extensive size range
Cons

Selling fast

The Best Affordable Swimwear Brands to Shop Online—Including Zara & Abercrombie

Brittany Leitner

Best Affordable Swimwear Brands in 2024, at a Glance

Cupshe

Pros

Cons

Abercrombie & Fitch

Pros

Cons

Amazon

Pros

Cons

Zara

Pros

Cons

H&M

Pros

Cons

Target

Pros

Cons

Aerie

Pros

Cons

PrettyLittleThing

Pros

Cons

Mango

Pros

Cons

ASOS

Pros

Cons

Blackbough

Pros

Cons

Pacsun

Pros

Cons

Victoria's Secret

Pros

Cons

Calzedonia

Pros

Cons

Old Navy

Pros

Cons

Lively

Pros

Cons

Forever 21

Pros

Cons

Hollister

Pros

Cons

J.Crew

Pros

Cons

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